Fractional CMO & Marketing Strategy Development For the Payments Ecosystem
With over 25 years of B2B marketing expertise, (15 of those directly in the payments industry with Chase Paymentech, First Data and as CEO of paymentfacilitator.com) I help companies grow their business working directly with senior executives to create, build, and execute winning marketing strategies. The value comes when you combine my experience with actionable insights and recommendations that provide results.
Actio in Latin: action or actionable
What I Do
Focus exclusivly on marketing strategy execution in the payments industry.
Performance
As your fractional CMO, I will work closely with your management team to align goals, create and execute marketing strategies and provide the results that helps your business grow.
Leadership
As your fractional CMO, I'll lead the existing team, help you hire a team or provide leadership for vendors, contractors or partners assembled to execute the marketing strategy.
Results
As your fractional CMO, I'll lead and/or create a structured, methodical, repeatable, transparent and measurable marketing discipline that will help you grow your business.
My Approach
Marketing must be a structured, methodical, repeatable, transparent, and measurable discipline.
MEASURABLE
I’ll help you define your goals and ultimately help you get the results you desire.
METHODICAL
I’ll build your marketing strategy to be methodical and structured so it can be tested and always improves.
REPEATABLE
We will find what works, execute and repeat – a formula for proven results.
VALUE
Executing winning marketing strategies leads to revenue growth.
About Me
Fractional CMO and strategic marketing leader exclusivly for the payments ecosystem.
I have extensive experience bringing new products to market, creating and executing enterprise wide strategies that help drive business growth. I have a unique ability to remain focused on the customer while connecting the dots across matrixed enterprises to build successful strategies.
Most recently I was the CEO of Paymentfacilitator.com and grew revenue over 500% in his first year running the company. As fractional CMO for a payments technology start-up and payments consultancy, I led all strategic marketing initiatives including lead generation, social media, content development and PR.
Previously, as the VP of Marketing for First Data I managed marketing efforts for the bank referral, ISO and agent channels which represented over $1.2 billion in revenue. Prior to First Data. I was the VP of Marketing at Chase Paymentech, where I led the marketing teams responsible for revenue growth resulting in market share growth year over year. I also launched the first ever Social Selling program for JPMC that resulting in positive ROI in 2 months. I also served as Director of Product Marketing bringing multiple new products and methods of payment to market.
Prior to Chase Paymentech, I held various marketing leadership roles with technology driven companies including founding an ecommerce B2B marketplace early in his career. Greg has a BS in Marketing from Auburn University.
My passion is working closely with CEOs and senior leadership teams as a fractional CMO to help make sense of the clutter, define specific marketing goals, execute and ultmately help grow your business.
Fractional CMO and strategic marketing leader exclusivly for the payments ecosystem.
I have extensive experience bringing new products to market, creating and executing enterprise wide strategies that help drive business growth. I have a unique ability to remain focused on the customer while connecting the dots across matrixed enterprises to build successful strategies.
Most recently I was the CEO of Paymentfacilitator.com and grew revenue over 500% in his first year running the company. As fractional CMO for a payments technology start-up and payments consultancy, I led all strategic marketing initiatives including lead generation, social media, content development and PR.
Previously, as the VP of Marketing for First Data I managed marketing efforts for the bank referral, ISO and agent channels which represented over $1.2 billion in revenue. Prior to First Data. I was the VP of Marketing at Chase Paymentech, where I led the marketing teams responsible for revenue growth resulting in market share growth year over year. I also launched the first ever Social Selling program for JPMC that resulting in positive ROI in 2 months. I also served as Director of Product Marketing bringing multiple new products and methods of payment to market.
Prior to Chase Paymentech, I held various marketing leadership roles with technology driven companies including founding an ecommerce B2B marketplace early in his career. Greg has a BS in Marketing from Auburn University.
My passion is working closely with CEOs and senior leadership teams as a fractional CMO to help make sense of the clutter, define specific marketing goals, execute and ultmately help grow your business.